Course Overview
Learn the language of visual communication through various 2D print media. This course takes the student through the principles of design and an understanding of the appropriate technology. More than the study of graphic design, this course provides a deeper understanding of the designer's role in history, society and research.
Visual Communication (Graphic Design) is taught through a series of assigned, sequential, interrelated projects that cover the broad spectrum of graphic design activities.
The flexibility of the curriculum allows designers to pursue individual interests while developing themselves as unique and creative individuals with advanced skills ready to enter the creative design industry.
Students have access to the computer laboratory, which are fully equipped with the latest hardware and software. Our equipment is upgraded regularly to keep pace with developments in technology.
Areas of application:
Annual report design, Graphic design, Typography, Desktop publishing and Layout design, Identity systems, Packaging design, Advertisement design, Professional photography, Introduction to Multimedia, Editorial illustration.
Course Modules (Year 1 and 2)
|
No. |
Course Title |
课程标题 |
|
1 |
3D Techinques |
三维技术 |
|
2 |
Interactive Media Design |
交互多媒体设计 |
|
3 |
Advertising Design |
广告设计 |
|
4 |
Advanced Layout and Production |
高级排版与制作 |
|
5 |
Photography |
摄影 |
|
6 |
Academic Research & Communication Skills |
学术研究与沟通技巧 |
|
7 |
Graphic Production |
图表生产 |
|
8 |
Colour For Designers |
色彩学 |
|
9 |
Publication Design |
出版物设计 |
|
10 |
Creativity and Problem Solving |
创造力和问题解决 |
|
11 |
Design Principles |
设计原则 |
|
12 |
Applied Illustration |
应用插图 |
|
13 |
Identity Systems |
识别系统 |
|
14 |
Digital Illustration |
数码插图 |
|
15 |
Graphic Design |
平面设计 |
|
16 |
Image Processing |
图像处理 |
|
17 |
Typography 1 |
字体学1 |
|
18 |
Typography 2 |
字体学2 |
|
19 |
Independent Research |
独立研究 |
|
20 |
Internship |
实习 |
|
21 |
Page Layout |
字体学II |
|
22 |
Packaging Design |
包装 |
|
23 |
Portfolio Workshop 1 |
作品集1 |
|
24 |
Portfolio Workshop 2 |
作品集2 |
|
25 |
Rendering 1 |
素描1 |
|
26 |
Design Investigation & Culture |
设计调查与文化 |
|
27 |
Video and Audio Editing |
录像与声响编辑 |
|
28 |
Screenplay & Storyboarding |
剧本编辑 |